Whether an effective leader must maintain the highest ethical and moral standards? The speaker's answer is yes. I fundamentally agree with the notion. After all, without the principle of ethical and moral how a man could be committed by others. Whereas, the highest standards may seems beyond the level for an ordinary people, especially under the fierce competition in today's society, some sale strategy may contradict to the highest moral standard but actually help the company win the market.
  One crucial element for an effective leader is that he should equip with the ethical and moral standards in a certain degree. As a leader, the capability to deal with the staff matter requires unbiased which will help the leader win the support and confidence. In that case, the staff is more willing to spare no effort to finish the job. The equitable environments stimulate the passion of people to work earnestly which promote the efficiency of the whole team. Those things exactly affect the efficiency of a leader at the same time. From the situation lining above we cannot deny that the ethical and moral enact a crucial role for an effective leader..
  On the other hand are the other elements exerts an influence on the efficiency of a leader. Firstly, we should figure out the definition of the effective. From the exposition mentioned above we may glance a rough outline of the character an effective leader should own. Besides proving a equitable atmosphere, an effective leader should also in possession of the ability to manage a team, the foresight to see the future in the long run, the critical thinking and so on. Hence the moral and ethical standard are not the determinant to a effective leader. Apart from it, the erudition, independent thinking and communication skill also contribute to an effective leader. The ability to endure the pressure is a significant element for a leader to process in confronting the erratic situation
  in today’s society. And those qualities are not the ethical and moral could provide. In today's society a person who deem the highest moral and ethical as an principle of life may be enfettered to have a develop. Without imitating the package of Crest, the Colgate can hardly access to the market of toothpaste. Admittedly, such behavior is actually a cheating. However it is to this way that Colgate exploit its own market successfully.
  In the final analyze, we should admit the importance of ethical and moral standard to an effective leader. In the meantime, we should not overlook the other elements that may also contribute to the efficiency. Every extreme behavior may lead an adverse consequence, as a result we should not cross the bottom-line of the ethical and moral standard which has a significant mean to the whole people.